On June 13 and 14, Pete’s RV Center participated in an RV exhibit held at the Cabela’s retail store in Hudson, Mass., the dealership said in an announcement.
Promoted by the New England RV Dealers Association (NERVDA), the event brought together six dealers from the region including South Burlington, Vt.-based Pete’s RV.
A wide selection of RVs — from travel trailers to motorhomes — was displayed in the parking lot and manned by the dealers. There was also a schedule of free RV-related seminars. Unlike consumer RV shows, where selling is a top priority for dealers, the objective of the Cabela’s event was to celebrate the RV lifestyle.
NERVDA Executive Director Bob Zagami said, “Dealers understood that it was an educational event. So, it was intentionally low-key with a lot of touch and feel and questions from people who really had never considered RVs as part of their outdoor enjoyment.”
Pete’s RV showcased four new models popular with their customers this year: An Oakmont 375QB luxury fifth-wheel, Prism PRC24G class B motorhome, Sunset Trail 240BH, and Cherokee 274DBH (the latter two being bunkhouse travel trailers).
Along with inviting Cabela’s patrons to tour the campers, Pete’s RV sales consultant Eric Larson and event coordinator Viet Vo shared their knowledge about everything RVing and took entries for a $250 Cabela’s gift card giveaway.
“It was a fun couple of days down at Cabela’s,” commented Larson. “Everybody we talked to showed a genuine interest in RV camping, were amazed how well-appointed campers can be, or had stories to tell us about their own RV experiences.”
NERVDA represents RV dealers in the six New England states that provide quality RVs that are supported with a full-service business operation ready to meet the needs of all RV enthusiasts.
Cabela’s is a leading specialty retailer, and the world’s largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter.