A California motorhome dealer, known for its high volume Internet sales, is setting up shop next to its chief manufacturer in Wakarusa, Ind., according to a report in the Elkhart Truth.
DeMartini RV Sales, with two outlets in northern California, is constructing a 32,000-square-foot facility with seven service bays and an indoor showroom big enough to display eight units.
The developed area, including the open-air sales lot, will cover about four acres on the 10-acre site, which is within eyesight of the headquarters for Holiday Rambler, a division of Coburg, Ore.-based Monaco Coach Corp.
The dealership, which only sells motorized product, is anticipating a mid-summer opening.
Owner Tim DeMartini reported the dealership has been the nation’s second-largest Holiday Rambler motorized dealer for the past five years and foresees moving to the top spot with the Wakarusa outlet. At his California locations, DeMartini also handles Monaco motorhomes.
“We want to be closer to the factory and that part of the world,” said Rod Martin, who will be moving from California to manage the Wakarusa dealership.
Martin noted the company has grown through its strong Internet presence.
“We have a very active Internet site. We sell stuff all over,” said Martin. “Probably 75 to 80 percent of our sales start on the Internet. We do a lot of business nationally without being there. We sell a lot of coaches on the East Coast.”
The company’s website touts free delivery anywhere in the United States.
DeMartini purchased the Wakarusa property a year ago but just got the project under way over the winter.
“I think our type of business will be a good fit for that area,” said Martin. “We’re from Northern California. We’re not L.A. We’re laid back but very professional.
“We don’t sell campers and trailers on purpose. Diesel motorhomes is our primary niche.”
Martin said he will bring some key staff members with him from California and will begin to hire local employees for sales, parts and service positions about a month before the opening, which he projects will be mid-June to early July.
DeMartini RV Sales is the second out-of-state RV dealership to locate a sales and service outlet in Elkhart County this year. Suncoast RV of Jacksonville, Fla., opened a dealership in Elkhart earlier this month.