The Spring meeting of the Campground Association Management Professionals (CAMP) was held recently at the Oceanfront Holiday Inn in Myrtle Beach, S.C. CAMP is the nation’s only association specifically designed for campground association management executives.
“The purpose of the meeting is to get together and talk about the pertinent issues facing each of our state associations. We strive to share ideas that help us improve and streamline our associations as well as stay on top of the latest trends,” said President Beverly Gruber, executive director of the Pennsylvania Campground Owners Association (PCOA), in a press release. “We typically have the same issues and we try to discuss solutions we’ve come across.”
The educational side of the meeting included a series of information-packed seminars. On the first day Lori Severson from the Wisconsin Association gave a presentation on BioCoding. This workshop was derived from a program set up by Dorsey Levens, the Green Bay Packers legend. It is based on the premise that only you have the ability to train and retrain yourself to do what is right for you.
A special tour of Ocean Lakes Campground was held in the afternoon. This campground is one of the highest rated in the nation and is a six-time winner of ARVC’s Mega Park of the year. Following the tour Barbara Krumm, marketing director, gave a workshop on social media/public relations for associations.
Day two included a presentation by Mark Koep from CampgroundViews.com on “What’s New in the Campground Industry.” He talked about the influx of younger campers coming to campgrounds, creating the need for more technology, as the phone becomes the center of everyone’s universe. He also spoke about the gap that exists between RV manufacturers, dealers and campgrounds. “It all starts with the camper, and their expectations, experience and habits have changed. They start their journey ‘online’ and want the finish to be value-packed,” he said.
Besides the business meeting, three other group discussions included Membership Retention, Keeping Annual Conferences Vital, and the sharing of state information.
In addition to President Beverly Gruber of PCOA, CAMP’s executive committee includes Vice President Joann DelVescio of the New Jersey Campground Owners Association, Treasurer Don Bennett of the Campground Owners of New York, Secretary Lori Severson of the Wisconsin Association of Campground Owners and Past President Michael Moore of the Texas Association of Campground Owners.
The next CAMP meeting will be held in conjunction with the 2019 ARVC Convention in Knoxville, Tennessee in early November.