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Camping Life magazine, Carson, Calif., and ReserveAmerica have entered into a partnership to co-develop a number of new programs to serve the camping sector, according to a press release.
“We see this collaboration as a way to deliver new services to the 3.5 million campers who use our reservation system each year,” commented John McDonald, manager, consumer marketing, products and communications for ReserveAmerica, Ballston Spa, N.Y.
The first phase involves the transformation and renaming of ReserveAmerica’s e-newsletter, “Campfire Chronicles” to “Camping Life.” Content will be provided by Camping Life magazine editors and distributed to ReserveAmerica’s one million-plus e-newsletter subscribers.
Internet ads also will also be made available on the camping e-publication with ad sales handled by Camping Life ad sales personnel. In addition, Camping Life magazine will include a special section every issue on ReserveAmerica’s state and national parks and campgrounds, covering everything from accommodations to points of interest.
Another collaboration between the companies is a special “Best Of” issue of Camping Life magazine based on ReserveAmerica’s “Top 100 Campgrounds” program.
“We’ve got other projects on the front burner,” noted Camping Life Publisher Carey Bohn. “We have an opportunity to display Camping Life magazine in ReserveAmerica’s 1000-plus camp stores, expanded subscription development via the new e-newsletter, and are looking into a cable television series in 2006.”
Camping Life is part of the Ehlert Publishing Group, a unit of Affinity Group Inc., parent to RV Business and RVBUSINESS.com.