In a move that may signal a new strategic direction for the Chicago-based mega-dealer, Camping World Holdings Inc. has announced plans to expand its national footprint by the first quarter of 2019 with the addition of new supercenters in Lafayette, La., Rockford, Ill., and Wichita, Kan.

Camping World’s aggressive growth in the past, industry observers point out, has focused almost exclusively on acquisitions of existing stores versus new construction.

“As we continue to expand our network and portfolio, we are driven by our customers’ expectations for convenience and personalization in their shopping experience, while looking to enhance their outdoor adventure experience,” said Marcus Lemonis, chairman of Camping World in a press release. “We are focused on fulfilling the needs of our consumer base and will continue to research new market opportunities to deliver on areas best for the outdoor enthusiasts’ community.”

While Lemonis was unavailable for comment when contacted by RVBUSINESS.com, Camping World earlier this week announced plans to open new supercenters in Augusta, Ga., Marion, Ill., and Huber Heights, Ohio, by the end of 2018. This announcement also comes on the heels of recent RV dealer acquisitions made in Sioux Falls, S.D., Little Rock, Ark., Oklahoma City, Okla., Redding, Calif., Newport News, Va., and Nashville, Tenn. Additional details including opening dates for these sites will be announced at a later date.

Camping World currently owns and operates over 140 supercenters nationwide, with most locations specializing in RV sales and service, retail accessories and its entire portfolio of Good Sam products and services. As part of Camping World’s growth strategy, the brand is making major investments in the quality of its dealer network, the release stated. From new strategic acquisitions, new store development and facility upgrades, the company’s network will continue to expand and evolve while serving their customers’ outdoor, RV and camping needs.