Independence Bowl Foundation officials announced Camping World Inc. as the title sponsor of the Independence Bowl. According to a press release, the 2015 bowl game is scheduled for Dec. 26 and will be known as the Camping World Independence Bowl.

“We are excited to begin our partnership of the Independence Bowl and this is a great event to kick off our yearlong celebration honoring the 50th anniversary of our businesses,” said Marcus Lemonis, CEO and chairman of Camping World and Good Sam Enterprises LLC, and host of CNBC’s The Profit. “Our customers enjoy the thrill of competitive sports along with the bonding that comes from tailgating. As a company, we have a great appreciation for the tradition of college football and look forward to the fan experience.”

Founded in 1966, Camping World has grown from a single store in Bowling Green, Ky., to the nation’s No. 1 retailer of RVs, RV accessories and RV-related services with over 115 supercenters nationwide.

“The Independence Bowl is proud to announce Camping World as its new title sponsor,” 2015 Camping World Independence Bowl chairman Kyle McInnis said. “This sponsorship marks an exciting new chapter in the history of the Independence Bowl.”

“I want to thank Marcus Lemonis and the entire Camping World team for their support.  We’re going to work hard to make this an event all of our visitors will enjoy. It should be a great game on December 26th.”

The Independence Bowl Foundation extended its broadcast partnership with ESPN, which will broadcast the Independence Bowl through 2019.