In a surprise move, the National Association for Stock Car Auto Racing (NASCAR) announced this week that Camping World will be the title sponsor for the NASCAR Truck Series beginning in 2009. Camping World replaces longtime series sponsor Craftsman, which had been the sole title sponsor since the inception of the NASCAR Truck Series in 1995.
The seven-year agreement gives Camping World the exclusive rights to sponsor the competitive series, which features 25 points events at 23 tracks across North America. All NASCAR Camping World Series races will be broadcast live on SPEED or FOX, which will reportedly result in over $100 million worth of exposure for the new title sponsor.
“Camping World has a unique connection to the sport and to the NASCAR fans,” said NASCAR Chairman and CEO Brian France. “Camping and tailgating is an essential part of the NASCAR race experience. Thousands of RVs pack the campgrounds at every NASCAR event, often for three or four days at a time. This makes Camping World the perfect match for the NASCAR Truck Series.”
“I can’t say enough about the commitment and leadership that Craftsman has provided for the Truck Series over the past 13 years,” he added. “We thank Craftsman for all it’s done with the series and the fans”
“Camping World has a strong affinity with NASCAR fans and we’re thrilled to be the primary sponsor in NASCAR’s Truck Series,” said Camping World Chairman and CEO Marcus Lemonis. “With the state of the current economy, Camping World’s main objective is to communicate our brand in the most cost-effective manner and to promote affordable, family fun. Additionally, we feel strongly that this sponsorship will dramatically increase our customer base in experiencing our entire product offering both at the track and in the local campgrounds.”
The NASCAR Camping World Truck Series will launch its inaugural season Feb. 13 at Daytona International Speedway. Camping World, in turn, will continue its relationship with Kevin Harvick Inc., ISC, SMI, ESPN and its title sponsorship of the NASCAR Camping World East and West Series through 2009.