Camping World Holdings Inc. announced plans to purchase Uncle Dan’s Outfitters, a specialty retailer of outdoor gear, apparel and camping supplies.

According to a press release, the acquisition will expand and strengthen the company’s efforts in the broader outdoor lifestyle market. Over the past six months, Camping World Holdings (CWH) has acquired certain assets of Gander Mountain, a leading retailers of hunting, fishing, camping, and outdoor gear, Overton’s, a leading retailer of boating and marine accessories, and TheHouse.com, an online retailer specializing in bikes, sailboards, skateboards, wakeboards, snowboards and outdoor gear.

The combination of these retailers and their e-commerce platforms provides CWH with a strong foundation in the outdoor lifestyle market from which to continue and building upon.

“Under the leadership of Brent Weiss and family for over 45 years, Uncle Dan’s Outfitters strengthens Camping World Holding’s efforts to build a seamless approach to the outdoor lifestyle market and further positions the company to expand the reach and product offerings of our e-commerce business,” said Marcus Lemonis, chairman of Camping World Holdings. “The management team not only possess strong knowledge of the outdoor outfitter market but also has a keen eye for the development and invention of new product offerings.”

Uncle Dan’s Outfitters will position the company for further growth to its expanding e-commerce platform at udans.com, by increasing customer reach and adding new quality product offerings. Uncle Dan’s Outfitters will also serve as the official supplier of outdoor gear, apparel and camping supplies to the company’s rebranded Gander Outdoors retail stores across the country.