Ontario-based Campkin’s RV Centre has grown its YouTube presence, increasing the number of product reviews, trailer walk-throughs, FAQ videos and factory tours.
With more than 100,000 views on its YouTube Channel to date, President Brad Campkin is intent on launching new videos every day.
“Videos are the only way to bring our products to life on the web, and they are becoming so popular that we are launching new initiatives as fast as we can,” said Campkin, son of founder Laurie Campkin, in a news release.
The Campkin’s website is completely video-optimized, and many of the campers and trailers in its inventory section already have informative walk-through videos. Customer questionnaires found that many who purchased RVs from Campkin’s watched the videos on the website and were impressed enough to take the next step in the purchase cycle by visiting the dealership in person.
“For instance, the staff at Campkin’s are now releasing FAQ videos in an effort to assist the public by answering some of the many common questions new RV owners have,” Campkin said. “Another new video initiative is product reviews, so now staff can talk openly about some of the better products and accessories on the market today. These video initiatives are an effort to offer value to the consumer, to engage viewers in an educational setting on their own time, and without the pressures of sales staff.”
To view videos visit the Campkin’s website at www.campkins.com and check the News or Inventory sections or the Inventory or else subscribe to the Campkin’s YouTube Channel and receive notifications when new videos are uploaded.