Three Canadian organizations associated with camping and the RV industry are coordinating the 2nd Annual Canada RV and Camping Week that will begin May 23 following the country’s Victoria Day long holiday.

The Recreation Vehicle Dealers Association (RVDA) of Canada, the Canadian Camping and RV Council (CCRVC) and Go RVing Canada are looking to increase campground attendance and drive more customers into Canadian RV dealerships.

With a goal of raising $20,000, campgrounds and RV dealerships additionally are raising money by selling $2 paper ”stars” through Make A Wish Canada to fulfill the dream of a 6-year-old cancer victim who wants to go camping with his parents.

”We are hoping to have 50 or 60 dealers across the country to participate,” said Eleonore Hamm, president of RVDA of Canada.

Whichever dealership raises the most money will be given free convention registration for the RV Dealers International Convention/Expo Nov. 6-10 at Ballys in Las Vegas.

Along with promoting RVing and camping generally, a countrywide marshmallow roast is planned for May 27. ”We are encouraging all of our dealers to participate,” said Hamm, noting that 2017 is the 150th anniversary of Canada’s founding. ”There are a lot of celebrations happening and Canada Camping and RV Week is a way for RVers to experience our land in terms of seeing the great outdoors.”

”We are targeting 100 campgrounds to participate, some of which will be offering discounts during the week,” added Shane Devenish, executive director of CCRVC, a group of private campgrounds. ”The idea is to fill up camping sites after the long weekend and bring potential RVers into RV dealerships.”

Meanwhile, in conjunction with Canada RV and Camping Week, the 6-year-old who has lymphoma and whose name is being withheld, will go camping in a Rockwood camping trailer provided to Go RVing Canada at a discount by Forest River Inc. The boy won’t know that his wish is being granted until the day before the conclusion of Canadian RV and Camping Week onMay 27.

”We are just finalizing which Ontario campground they will be visiting,” said Chris Mahoney, Go RVing Canada executive director.