Organizers for the Caravan Salon 2014, held Aug. 30-Sept. 7 inDüsseldorf, Germany, are reporting the best attended edition in the event’s history.
“With extremely satisfied exhibitors and 192,000 visitors the Caravan Salon far exceeded our expectations and we are delighted to have hit a new all-time record this year. We are particularly pleased that our new hall concept went down so well,” said Joachim Schäfer, Messe Düsseldorf GmbH managing director, in a press release. “Given the current market climate in Europe, it is also particularly pleasing that some 25,000 foreign visitors found their way to Düsseldorf. “Trade visitors come here from throughout the world primarily to meet business partners and gather information on innovations.
The turnout, he said, demonstrated the exceptional international position of the Caravan Salon within the European RVing sector. The trade fair’s own campsite, the Caravan Center, recorded 28,200 vehicles.
Hermann Pfaff, president of industry association Caravaning Industrie Verband, noted, “We see the rise in visitor numbers as a clear indication of the great and uninterrupted interest in caravan vacationing. The innovations presented here went down excellently and the sales concluded also exceeded expectations. The exceptionally good mood amongst manufacturers and dealers means we can kick off the new season with a good tail wind.”
Visitors were particularly interested in the numerous new models showcased at the Caravan Salon for the first time. In all, the show featured 580 exhibitors from 25 countries. Exhibitors at the Caravan Salon also reported on the great interest and increased sales.
“This fair has significantly exceeded our expectations. Response was excellent and this has also greatly impacted sales figures of all makes. We were particularly surprised by the positive growth seen in the caravan segment. Overall, we were able to achieve new record figures at the Caravan Salon,” said Gerd Adamietzki, managing director at Knaus Tabbert GmbH.
Other comments included:
• Holger Siebert, managing director at Eura Mobil GmbH, stressed the benefits of trade fair concept with its even stronger thematic focus according to product segment. “Customers very much head for those segments that meet their needs and preferences.” Particular growth, he said, could also be seen in the semi-integrated motorhome segment, thereby reflecting the market trend.
• Hobby Managing Director Klaus Dieter Böcker stated, “We have outstripped our results from last year in all segments and were able to generate brisk demand in the van model included in our range for the first time now. We noticed a surprisingly high number of well-informed visitors seeking out our stand with specific requests.”
• Jörg Reithmeier, Managing Director of the Hymer brand, noted, “We presented a series of vehicles largely designed in accordance with customer wishes – and the response to this series was huge. Visitors need comprehensive and expert advice. We are extremely pleased with our sales figures that are significantly higher than last year’s.”
The trade fair was also successful for suppliers. “We were delighted to see many young families with children visiting the stands who were interested in retrofitting their vehicles,” said Joachim Kinscher, executive vice president of the Dometic Group. “Visitor interest in quality furnishing/fitting components is great and specialist retailers are in a good general mood. Furthermore, we are seeing key signals that post-fair business will develop better than in previous years.”
The tourist segment also noticed the increased visitor numbers with a higher footfall at their stands. Indeed, a large proportion of visitors came to them with specific plans, explained Eike Schüürmann, managing director of LeadingCampings, related, “Demand at our stand was huge and we are very satisfied. Caravan Salon has become indispensable for us – also because we can make many high-quality contacts with trade visitors from throughout Europe.”
The 54th Caravan Salon Düsseldorf will be held from August 28 (trade visitors’ and media day) to Sept. 6, 2015.