Caravan Salon organizers reported record attendance

CARAVAN SALON Düsseldorf 2017 drew to a close as the most visited event in its history, underscoring its position as the world’s biggest trade fair for motorhomes and caravans.

According to a press release, the event, which ran Aug. 26 through Sept. 3, drew 232,000 visitors, up from last year’s 203,500.

“CARAVAN SALON has far exceeded our expectations and we are excited to have reached another all-time high in visitor attendance this year. Mobile holiday-making continues to boom. Düsseldorf is the only place where visitors find a complete market overview, the new launches and innovations for the season as well as a great program of side events with activities for the whole family,” says Joachim Schäfer, managing director at Messe Düsseldorf GmbH, adding that first-time visitors represented 35% of the total attendance. “This year almost 60% of visitors came with concrete intentions to buy. The attendance at CARAVAN SALON is evidence of the high standing enjoyed by caravanning as a form of holiday.”

Hermann Pfaff, president of the Caravanning Industry Association, noted, “The interest in caravanning continues to be very high and has even increased from the previous year. We look back on the biggest and most visited CARAVAN SALON of all times. This edition has again underpinned the event’s position as the world’s No.1 trade fair once again. The excellent sales figures reflect the good current market situation.” 

In excess of 600 national and international exhibitors in total presented their products and current models as the show expanded the display are to 13 halls as well as on the outdoor fair grounds. Some 2,100 recreational vehicles were on show along with accessories, technical equipment, attachments, awnings, motorhomes, campsites, motor parks, as well as travel destinations. 

“We are currently experiencing a booming market and this year’s CARAVAN SALON is a brilliant start to the coming season. However, we also see that innovation pays off. Our customers have become more demanding –rewarding our aspiration to spearhead technology in the caravanning sectors,” said Gerd Adamietzki, sales and marketing manager at Knaus Tabbert GmbH.”

Martin Brandt, chairman of Erwin Hymer Group, stated, “We are happy with the high number of visitors and can state once again that caravanning is indeed trendy. We can look back on successful days with a trade fair that serves the entire industry as an annual indicator for market trends. The Erwin Hymer Group, Europe’s biggest manufacturer of motorhomes and caravans, once again follows on from the success figures of past fiscal years posting record results across all brands. We are particularly happy about the many first-time customers who have boosted our numbers in the entry-level segment for both caravans and camper vans. I am confident that we can carry over the Caravan Salon spirit and its enthusiasm to the autumn business season.”

In addition to the manufacturer displays, a second exhibition area was used for the technical equipment and accessories providers in Hall 5.

Jürgen Vöhringer, managing partner of Vöhringer GmbH & Co. KG, said, “CARAVAN SALON is also the most important meeting of the year for suppliers. The trade fair was a success across the board. We have learned that customers want increasingly better equipped recreational vehicles that offer greater ease of use and more comfort. This has a very positive impact on suppliers’ order books.

“The increasing connectivity of vehicles remains a dominating theme. Just as important will be lightweight construction. Here innovative new products will have to be developed.” 

The 57th CARAVAN SALON Düsseldorf will be held from Aug. 24 (trade visitor and media day) to Sept. 2, 2018.