Lazydays RV announced that Marc Carlton has been named digital marketing director. According to a release, Carlton has been working on the digital end of the automotive industry for over 15 years.
“He brings valuable insight and understanding of customer buying needs, and a wealth of automotive industry and digital knowledge to the Lazydays team,” the release stated.
Having worked on the customer and business end of the retail automotive industry, Carlton will be responsible for overseeing all of the digital marketing aspects, including search, display, social media, blogs and digital content for Lazydays marketing efforts pertaining to sales, service, resort, and the parts and accessories store.
Carlton will also work alongside the Lazydays marketing and Internet sales teams to develop and implement comprehensive digital plans to help manage sales, enhance the Lazydays Service Division, maximize the life expectancy of consumer RVs and boost occupancy at its recently expanded 300-site RV Resort while ensuring Lazydays continues to meet and exceed customer expectations on all fronts.
“Here at Lazydays, we like to build upon our team of skilled professionals to help keep us ahead of the game in this competitive industry,” said John Lebbad, chief marketing officer at Lazydays. “Marc will be an excellent addition to our team. He has a strong grasp of the digital marketplace that will help us elevate our organization and connect on a broader level with existing and potential customers.”
Prior to joining Lazydays, Carlton was a senior digital marketing manager with Shift Digital, an agency specializing in automotive marketing. In the past, he served as a regional operations manager for FordDirect, was an account manager for the Shamrock Cos. and an integrated document solutions consultant for Reynolds & Reynolds.
“I am delighted to join this amazing team that is highly focused on getting results for their customers,” said Carlton. “They are always ahead of the game, which is key in a digital world that is constantly changing. Without question, Lazydays is the RV authority and I am looking forward to contributing to its success.”