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Luxury towable builder Carriage Inc. recently hosted two sessions of its 4th Annual On-Site Sales Academy at the company’s 56-acre campus in Millersburg, Ind.
According to a press release, the academy was created in order to “increase the education of Carriage products at the retail level through direct, on-site factory level training.”
Sessions included “cut-away sales points” on roof, slideout, sidewall, chassis and dual floor construction along with in-depth plant tours and individual product training for Carriage’s Cameo, Carri-Lite and Domani product lines.
Don Emahiser, vice president of sales, noted: “When we can dissect a Carriage down to raw materials and then teach the retail sales people exactly how the steel, wood, aluminum, etc., get built into a Carriage RV – and why Carriage does it with the methods we do and have for 40 years – it’s easy to see why Carriage dealerships that attend our academy increase sales, hold better grosses and outsell our common competitors.”
Carriage reported that attendees, which included dealers from as far away as British Columbia, Arizona, and Texas, also were trained on all 2009 products and floorplans, upgrades for the new model yea and sub-assembly shops.
Retailers also got the first look at Carriage’s 40th anniversary Cameo and Carri-Lite limited edition runs, due to land at dealerships in late October and November.