Mid-t o highline towables manufacturer Carriage Inc. reports its sales volume at this month’s National RV Trade Show in Louisville was 46% larger than in 2002, according to Dave Lawson, vice president of sales and marketing.
The 2002 Louisville show created a large order backlog for the Millersburg, Ind. firm, which allowed it to operate its factories on five-day work weeks all this year, Lawson said.
And because sales at this year’s Louisville show were significantly larger than last year’s, Lawson said, “We don’t see an end to that anytime soon.”
At Louisville three weeks ago, Carriage introduced the “Sunken” living room, an upscale feature offered on select Compass and Cameo LXI models. The Sunken living room includes sliding French doors for a more private atmosphere.
The company, owned by Glenn Cushman of Phoenix, Ariz., also introduced at Louisville the Arizona Sunroom floorplan, which includes a dinette/sofa slideout with four exclusive all-glass skylight windows and six floor-to-ceiling glass windows.
The Compass is the new midprice-range brand of travel trailers and fifth-wheels introduced by Carriage at its national dealer meeting last summer. Its target market is 35- to 45 year-old first-time RV buyers, said Kathy Fuller, marketing manager.
“The Compass offers the same quality as our top-of-the line Royals and it is designed to meet the needs of a Gen X buyer who is looking for something nicer than the conventional entry-level coach,” Fuller said.