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The Colorado Campground and Lodging Owners Association (CCLOA) has partnered with Friend Communications Inc. to provide online reservations for all CCLOA affiliated campgrounds and RV parks.
According to a press release, the online presence will enable CCLOA to extend its reach to new groups of potential customers.
“The most important benefit that we see with using Friend will be getting reservations from people who, otherwise, would not have known about our campground,” said Joan Skinner, CCLOA vice president. “This includes people who are visiting from out of the country and other tech-savvy people who just want an easy way to make reservations at midnight when they are web surfing.”
Anaheim, Calif.-based Friend’s services include self-managed websites, fully integrated front office tools, and online sales and reservations for CCLOA’s parks and campgrounds. 
CCLOA was formed in 1968 and presently represents around 70 RV parks, campgrounds and lodges.