Screen Shot 2015-02-19 at 1.43.24 PMCDK Global Recreation, a division of CDK Global Inc., has hired David Martin as its new Lightspeed Regional Sales Manager in the northeast region for CDK Global Recreation.

According to a press release, Martin has 25 years in sales management in the powersports, marine and auto industries in the New York area. Before joining CDK he was a dealer principle at Oakdale Cycle & Marine New York and general manager of New York City Harley-Davidson.

His experience in the powersports and marine industries provide him a unique and well-rounded understanding of the dealers, processes and products inside top-performing dealerships, the company said.

“The Lightspeed solutions are the most complete of any DMS on the market,” said David Martin. “I have been using Lightspeed in my dealerships for a number of years and I am excited to join CDK and offer Lightspeed to dealerships seeking to improve their business.”

CDK Global Recreation Vice President of Sales Laurn Rice, noted, “David will prove to be an asset to our division,” commented Rice. “His experience in the industry is top-notch and he relates well to dealers because he’s been there; he’s lived that life.”

Martin can be contacted directly at (801) 519-7511.