Good Sam Enterprises announced its selection in the fifth installment of NBC’s “The Celebrity Apprentice” featuring American business mogul Donald J. Trump.

The latest season of “The Celebrity Apprentice” debuted Feb. 19 and the episode featuring Good Sam will air April 29 on NBC at 9 p.m. Eastern and will include footage of CEO Marcus Lemonis.

Good Sam was chosen among several Fortune 500 companies to be featured as a task sponsor on the popular NBC reality series. The episode will highlight some of the benefits and services Good Sam provides to the community, according to a news release.

Trump commented, “Good Sam, one of the world’s largest lifestyle organizations, provides a wide and wonderful array of products and services, and we are very pleased to have them on our show. I think the episode is exciting and definitely a great fit for our audiences.”

On the reality show, the contestants vie for strategic position, with competitive payoffs coming in the form of sizable donations to their designated charities. The contestant chosen as Celebrity Apprentice receives a $250,000 bonus check to donate to his or her favorite philanthropy.

“We are pleased to partner with Mr. Trump with his pop culture phenomenon, ‘The Celebrity Apprentice,” remarked Lemonis. “Both Good Sam and ‘The Celebrity Apprentice’ have a similar focus on charitable works and Good Sam is focused on providing customer assistance in a multitude of channels. Look forward to seeing Good Sam reveal a new image to the audience.”