Cequent Consumer Products, a leading automotive and RV aftermarket supplier, announced today (March 2) that it has acquired Laitner Brush Co.
According to a press release, the move will open new markets for the Plymouth, Mich.-based company, a division of TriMas Corp. Cequent’s RV towing products include name brands such as Draw-Tite, Reese, Fulton, Wesbar, Bulldog, Highland, Hidden Hitch, Bargman, ROLA and Tekonsha.
“The purchase of Laitner Brush will broaden our product offering and allow us to expand our channels served,” said John Aleva, president of Cequent Consumer Products. “Laitner’s business model is a natural fit within our organization and we welcome Laitner’s employees to our Cequent Consumer Products’ family.”
Laitner Brush Co., headquartered in Traverse City, Mich., is a niche designer, manufacturer and supplier of cleaning products for the home/hardware, automotive aftermarket and household products markets. Laitner Brush has been making brushes since 1855.