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Towing and trailer product supplier Cequent Performance Products (CPP) announced its support of the ALS Association with its participation in the Ice Bucket Challenge and subsequent donation to the cause.

Cequent was nominated via social media by its customers at etrailer. Several CPP employees then took part in the challenge which was videotaped and posted online. Donations were also made to the ALS Association by Cequent as well as by employees in Tekonsha, Mich.; Mosinee, Wis.; and Plymouth, Mich.

“It makes me proud to see our employees come together to take part in a movement like this,” said Tom Benson, president of Cequent Performance Products. “We have a great team here at Cequent and efforts like this showcase the solidarity I see every day.”

According to the ALS Association, as many as 30,000 Americans are living with this disease at any given time. The progressive neurodegenerative disease affects nerve cells in the brain and spinal cord. Overall, the Ice Bucket Challenge generated $115 million dollars.

Cequent’s Ice Bucket Challenge can be viewed here: http://bit.ly/CequentIceBucketChallenge.