Those dreadful summers of a few years ago are all forgotten now. This weekend’s 2017 convention celebrates last year’s success, while predicting more of the same for this summer.
As reported by the Chicago Daily Herald, fans of the Greater Chicago RV Show opening Friday (Jan. 13) in Schaumburg can revel in an RV revival that matches the success of the Chicago Cubs, who also host a convention this weekend.
“They are absolutely 150% back,” show organizer Rob Lynch says of the array of recreational vehicles. “We’re back to record numbers.”
The economy rebounded. Gas prices dropped. Credit eased. And the RV dealers discovered a new market in the Millennial generation.
“We see all age groups,” says Mike Ruth, the 47-year-old operations manager for the Huntley General RV Center, part of one of the largest chains in the nation. “But young families and couples in their 50s or 60s, that’s our sweet spot.”
Most of the sales come from trailers, campers and RVs that are towed, but drivable motorhomes also have increased in popularity, Ruth says. At General RV’s lot in Huntley, shoppers can find inventory ranging from a used pop-up camper for as low $500 to a 45-foot luxury motorhome with a price tag of $500,000, Ruth says. While most motor home customers find a vehicle for $120,000 or so, some are willing to pay for upgrades.
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