Kingsley Coach Inc., Zimmerman, Minn., has enlisted entertainer Chubby Checker to assist in marketing and sales for the company by becoming its spokesman.
According to a press release, Checker is currently touring the country marketing his own line of gourmet snack foods in a custom-built Kingsley Coach, which he named “The Checkerlicious Express.”
Checker is the only artist to have five albums in the top twelve all at once, as well as the only artist to have a song – his 1960s classic “The Twist” – hit number one twice.
“I was thrilled when Kingsley Coach asked me to help promote their vehicles,” Checker said. “After all my years touring this country, I had a vision of designing an incredibly unique machine that would allow me to travel in comfort and style.”
Ralph Dickenson, CEO of Kingsley, noted, “We are proud and excited to have Chubby Checker as a spokesman for the company as we expand our presence in the entertainment and event marketing segments.”