Fleetwood Enterprises Inc. has launched a new club called “Club Fleetwood” for owners of all Fleetwood motorhome and towable brands.

“Clubs are a great way to generate brand loyalty among RV owners and they serve as a great closing tool for our dealers,” said John Ables, director of marketing for Fleetwood RV.

The first major Club Fleetwood rally will be in Pomona, Calif., next June 26-July 1.

In addition to providing a forum for fun, education and community for Fleetwood owners, Club Fleetwood will support the Fleetwood brands that do not currently have an independent club.

Benefits to joining Club Fleetwood include a unit decal, membership card, quarterly newsletter, membership directory and discounts on merchandise from the Fleetwood RV Store.

Club Fleetwood also will form local chapters, a new website community, regional events and rallies and other discount programs are in the works.