Coachmen RV Co. LLC showed dealers streamlined and revamped products across all of its lines at its annual dealer meeting in mid-July in Kissimmee, Fla.
“Coachmen has ripped complexity out of its products with a focus on simplifying the product, streamlining the product offerings and focusing on best selling value-driven products,” said Michael R. Terlep, Coachmen RV president.
Over the past two years, Coachmen reduced the number of product lines from 41 to 19 and pared down the number of floorplans from 148 to 71. Terlep said the Elkhart, Ind.-based company also reduced the number of stand-alone options by nearly 20%.
In conjunction with a streamlined product offering, Coachmen has developed new or redesigned 42% of its model lines while 48% of the models feature all-new floorplans. The company said it also placed significant emphasis on “consumer curb appeal,” offering entirely new interior decor schemes in 75% of its products and introducing 33 new exterior graphic packages.
During the three-day event, Coachmen highlighted several new or redesigned models, including:
• The all-new Sportscoach Pathfinder is the latest addition to a rear diesel lineup that includes the Elite, Encore and Cross Country brands. The Pathfinder has four traditional full-body paint schemes and four motorsport-themed paint schemes, along with side hinged baggage doors, one-piece windshield, flip down 26-inch LCD TV and a true flush-floor bedroom.
• In the gas Class A lineup, Coachmen’s Mirada features a redesigned front cap with a one-piece windshield, complemented by new exterior graphics interior decors. A double-slide floorplan has been added to the Mirada lineup and the new 350 DS features an extra-wide bedroom slideout that incorporates a wardrobe along with a choice of bunk beds, office area or storage area.
• Coachmen redesigned two Class C lines. The Leprechaun offers two floorplans and features an optional overhead entertainment center with 26-inch LCD TV, Bose wave radio and DVD player, rear perimeter caps, LED running lights, molded snap lock cockpit headliner and dash stereo with integrated back-up camera. The Concord low-profile minimotorhome has also been redesigned for 2007. A few of the changes are a standard 26-inch LCD TV, Bose wave radio and DVD player, hide-a-bed sofa on every floorplan, LED running lights, molded snap lock cockpit headliner and dash stereo with integrated back-up camera.
• Coachmen’s lightweight Captiva travel trailer is designed to be towed by many of today’s SUVs, mini-vans and light-duty trucks. The line offers eight floorplans, three new interior decors, two cabinetry color selections and new exterior graphics. The Spirit of America line has added a new 38-foot destination trailer and a 23-foot sofa-slide floorplan to the lineup. New graphics and a new décor selection complete the package.
• New to the Coachmen travel trailer lineup is the Adrenaline Lite sport utility recreational vehicle (SURV). This new model is available in four floorplans in lengths from 24-30 feet and can be towed by half-ton pickup trucks.
• In fifth-wheels, Coachmen’s Chaparral Lite also targets the half-ton truck market. The aerodynamic coach offers a large living area featuring a 19-inch LCD television, two wood selections and three new interior decors. Coachmen also introduced the new lightweight Wyoming fifth-wheel. The product line features a front cap designed for a full turning radius with short bed trucks, clear view hitch mirror, an 80-inch long sofa, dual lavatory area sinks and upgraded residential style interior.