Coachmen Industries Inc. recorded retail market share gains during the first two months of this year despite a sluggish economy and the buildup for the war in Iraq, according to Claire Skinner, chairman, president and CEO.
Citing Statistical Surveys Inc. data, Skinner said Coachmen had a 5.9% retail market share in Class A motorhomes during the first two months of this year, the most current data available. That represents growth over the 5.6% market share Coachmen achieved, including all of its brands, during the first two months of 2002.
Meanwhile, in Class C motorhomes, Coachmen’s retail market share for all of its brands grew to 15.5% during the first two months of this year, from 14.9% a year earlier, Skinner said.
In travel trailers, Coachmen’s retail market share for all of its brands grew to 6% during the first two months, from 5.5% a year earlier. But more importantly, according to Skinner, Coachmen remained the leading travel-trailer brand during the first two months of the year and the Coachmen brand’s retail market share increased to 5.6%, from 5.3% a year earlier.
As a result of the growth, Coachmen will expand its manufacturing capacity. Production of additional travel trailers and fifth-wheels will begin in June in the building Coachmen recently acquired in Fitzgerald, Ga., and the company’s newly constructed Class C motorhome assembly plant in Middlebury, Ind., will go into operation early in August, Skinner said.