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Middlebury, Ind.-based Coachmen RV Co. has established a new “distribution model” with Dan Gamel RV Inc. that seamlessly brings product to market while reducing the amount of inventory the California retailer carries in stock.
“The factory distribution model significantly reduces the level of inventory that Dan Gamel RV Center is required to stock, thereby reducing expenses and enabling reduced prices to the consumer,” said Mike Terlep, president of Coachmen RV, in an e-mail to RVBusiness.
Terlep said that Coachmen is also working on a national distribution model that will leverage a software application developed by Gamel, formerly known as Project 4 and 5. The program, to be called Coachmen Vision, will “make national inventory immediately available to all participating Coachmen dealers,” according to Terlep.
In the e-mail, Terlep also laid out other arrangements between Gamel and Coachmen that include:
• Dan Gamel RV has taken on the full line of Coachmen products and has purchased and will be exclusively stocking Coachmen units at the Fresno, Modesto, Redding and Rocklin stores after liquidating other brands.
• Coachmen RV has established a factory distribution center in Fresno and Chino to stage product for timely replacement of inventory and order fulfillment on the West Coast.
• Dan Gamel RV will be opening a sales center at Coachmen’s Chino-based distribution and service center.
Gamel oversaw and grew a chain of California dealerships before selling the business to employees in 2005. He reacquired the struggling company late last year and began to liquidate inventory with plans to sell off the real estate and close all locations.
Last week, Gamel told RVBusiness that the company had sold $35 million in RVs and now will be keeping open outlets in Redding, Fresno, Modesto and Rocklin. He is still closing outlets in Chico, Santa Rosa, Bakersfield, Yuma, Ariz., and his Camp America location in Fresno.