Coachmen Industries Inc. experienced a 25% increase in dealer orders during the National RV Trade Show in Louisville late last month, according to Claire Skinner, chairman and CEO.
“Our dealers expressed positive expectations for business conditions in the spring, and of equal importance, they were extremely positive about our new products,” she said. “This bodes well for our sales and market share growth in 2002.”
Coachmen has taken an aggressive approach to RV product development and introduced several new products at Louisville under the Coachmen, Georgie Boy, Shasta and Viking brand names, Skinner said.
The Coachmen RV Co. subsidiary introduced over 20 new models including the “upper entry-level” gas 2003 Rendezvous Class A motorhome and the “compact, affordable” 2003 Freedom Class C motorhome.
Meanwhile, Shasta introduced the Ultra Lite Sporting Edition which features “interiors and graphics that will appeal to sports, auto racing and hunting enthusiasts.”
Georgie Boy unveiled its new Select Cruise Air XL diesel pusher which includes walnut interior appointments and a high-gloss exterior.
The new entry-level Georgie Boy Velocity and updated Landau also generated a strong response from dealers, Skinner said.
Viking introduced a luxurious new Legend GP folding camper that includes an entirely new high-gloss, easy to clean and durable exterior material.
Dealers are anticipating strong early season sales for the Legend GP and the more affordable Viking and Clipper brands, she added.