Coachmen Recreational Vehicle Co., generated record sales during its June dealer seminar in Las Vegas, logging $130 million in orders, a 30% increase over the record orders from last year’s event.
The Middlebury, Ind., manufacturer, which is the main RV building division of Coachmen Industries Inc., unveiled a new rear-diesel motorhome called the Sportscoach Encore, a special Anniversary Edition travel trailer in recognition of the company’s 40th year of operation, along with numerous new floorplans and enhanced product features.
“The products are spectacular,” said Tom Dewalt, vice president of Dewalt’s RV in Easton, Pa., a Coachmen dealer since 1967. “The motorized products really stand out and the towables are all good. In fact, there is so much good stuff, it’s hard to single one out.”
“With a record number of dealers in attendance, the reception to what our company is doing from a product and business standpoint was enormously positive,” said Michael R. Terlep, president of CRV. “They were extremely pleased with our 2005 line of products and the strategic course of the company.”
Terlep said Coachmen’s Class A retail registrations are up 22% year to date through May, the most recent month for which data is available. He noted that the diesel-market segment in particular has been strong, driven by the popularity of Coachmen’s Sportscoach models.
During the Las Vegas seminar, Coachmen unveiled the new double-slide Sportscoach Encore, a rear diesel aimed at the midprice market and featuring a raised-rail chassis with large exterior pass-through storage bays and full-paint graphics. The 38-inch-deep coach slideroom and spacious bedroom slideout suite provide as much living space as many triple-slide models.
Coachmen reported that Class C retail registrations are up 12.8% through May. Following up on the successful debut of the Concord C+ at last year’s seminar, Coachmen introduced a 29-foot double-slide Concord that includes a cathedral window.
The new Freelander 2600 also boasts a cathedral window, plus an expansive rear storage bay with three access doors. Another new Freelander, the 3150 Super Slide, has a ceiling height of 6 feet 10 inches and 96 cubic feet of exterior storage.
Coachmen’s new towable line includes an Anniversary Edition travel trailer, available in two floor plans: a 30-foot rear-bath model with one slide room; and a 35-foot front-kitchen model with two sliderooms, including a king bed.
In addition to the new models, Coachmen has streamlined and consolidated its product lines for 2005, eliminating similar floorplans that competed with each other while developing feature and option packages for each model line.
Terlep said the company also has dedicated manufacturing facilities to the production of specific product lines, resulting in increased production capacities and efficiencies.