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Coachmen Recreational Vehicle Co., a subsidiary of Coachmen Industries Inc., has added Lazydays RV SuperCenter, the world’s largest single-location RV dealership, to its dealer network, the company announced today (May 27).
Lazydays, located in Seffner, Fla., east of Tampa, now is a full-line CRV dealer, said Mike Terlep, president of both Coachmen RV and the Coachmen RV Group, which includes Class A motorhome manufacturer Georgie Boy and folding-camper producer Viking.
“We are extremely pleased to be joining forces with Lazydays,” said Terlep. “Lazydays RV SuperCenter has truly earned its place as the nation’s largest single-point dealership due to its professionalism, commitment to customer satisfaction and outstanding facilities and staff. We are proud to be affiliated with their organization.”
Lazydays founder, president and CEO Don Wallace said of the move: “We are very excited about the addition of the Coachmen product lines and the opportunities that they represent. The addition of these product lines is an important part of our strategy to serve key markets and achieve our goal of $1 billion in annual revenue.”
Lazydays had $756 million in sales revenue in 2003 and Wallace’s goal is for the company to reach $1 billion in sales in 2005. The dealership had $336 million in sales during the first four months of this year.
“Lazydays and Coachmen have similar business philosophies, which means Lazydays is driven to provide value to their customers,” said Lawton Tinley, general manager of the Coachmen RV towables plant in Fitzgerald, Ga. “They also have a renowned reputation for the complete value package they provide after the sale.”
The Fitzgerald plant will build most of Coachmen travel trailers and fifth-wheels Lazydays will stock.