Coachmen RV Co. subsidiary Coachmen Industries Inc. gathered $100 million in orders during its national dealer meeting in Dallas earlier this summer, the company revealed Monday (Aug. 25).
“In my 20 years with this company, this is the most positive reception our dealers have ever had to the company as a whole,” said Mike Terlep, president of Coachmen RV. “They were pleased with everything: the (2004) product, service, operations, the attention to detail and the fact the product had come so far.
“Our efforts this last year to refine and strategically position our products and model lines to offer our dealers the complete solution to attack the major market segments is second to no one,” Terlep added.
For model year 2004, Coachmen RV listened to its Dealer Council along with retail customers belonging to its Coachmen Caravan Camping Club, Terlep said. The company’s product development and design teams then were challenged to produce a lineup that exceeded expectations, he said.
Coachmen’s new Concord Class C motorhome, without the normal front overhead bunk, “created the most excitement” during the dealer seminar in Dallas, according to Coachmen. The Concord with its “curved, eye-catching design” including a slideout, soft-touch ceiling, front entertainment center with a 24-inch TV and DVD player and five exterior storage compartments is expected to appeal to experienced Class A motorhome owners who want a smaller, easier-to-drive coach, according to the company.
Mike Johnson, owner of Texas Happy Camper in Burlington, Tex., also was enthusiastic about the new Freelander Class C, which features a king bed.
“A king bed in a Class C is great to see,” Johnson said. “Coachmen is ready to take over the Class C market.”
Marc LaBrecque, president of Diamond Center RV, in West Hatfield, Mass., liked both the Concord and the Sportscoach Elite diesel pusher. The Elite features a one-piece molded fiberglass roof, triple slideout floorplans and the King Dome in-motion satellite system.
“The Concord is simply phenomenal and everything in the Sportscoach Elite is on target,” LaBrecque said. “They (Coachmen RV) hit the nail on the head this year. The attention to detail, the fit-and-finish. It takes quality manufacturing to do it right like this.”