MIDDLEBURY, Ind. – Coachmen Recreational Vehicles, a division of Forest River Inc., partnered with Cole Hauser to build 25 custom Class A motorhomes for Hauser’s Bourbon & Bonfire charity event. They also built a custom Class A diesel motorhome for Hauser, the actor who portrays the character Rip Wheeler on the series Yellowstone.
On Aug. 9, there was a caravan as the 25 Bourbon & Bonfire by Cole Hauser motorhomes were lined up and many headed out that day to Lexington, Mont., for the charity event.
“It was unbelievable — seeing that many in a row — it was impressive,” said Mike Kaiser, general manager, Coachman Class A. He added that Middlebury police blocked roads and provided an escort.
Zach Eppers, national sales manager, explained how Coachmen became involved. He said Hauser had conducted research and saw a Coachmen going down the road and they started talking about what he wanted — the type of unit, etc.
For Hauser, they built a 411TS diesel SportsCoach customized with his brand stitched on the headrests of the captain’s chairs, ceramic tiles, totally different windows and more.
“Our newest creature comforts,” Kaiser said as he took RVBusiness through the unit earlier this month.
The other 25 limited edition Bourbon & Bonfire by Cole Hauser units are custom Encore models.
“We were fortunate enough to build the units some of the people will be staying in,” Kaiser said,
They are all hand signed and numbered 1-25 by Cole Hauser. The custom paint job includes the lettering “Bonfire & Bourbon by Cole Hauser”. They have bigger generators, upgraded showers and get an average of 8-10 miles per gallon (not the 3-6 mpg previously reported elsewhere).
The employees of Plant 310 have been working on these units for months and were so excited to be a part of the project and it really gave them a sense of community and pride, according to Kaiser.
Kaiser said the motorhomes would be rented by the VIP’s attending Hauser’s Bourbon and Bonfire exclusive weekends in Livingston, Mont. There are three weekend retreats — one starting Aug. 18, one starting Aug. 25 and Labor Day weekend where the attendees will have opportunities to horseback ride, meet some other actors in the Yellowstone series and other events as they stay in the luxury motorhomes.
Revenue from renting the motorhomes will help support Tunnels to Towers Foundation and Special Operations Warrior Foundation — charities that Hauser supports.
Kaiser and Eppers were going out to Montana and said they’d have some technicians on hand as well.
“We’re going to be very involved in this,” Kaiser said.
They’ll give an orientation on how to use the motorhomes to the campers and make sure they’re prepared for new guests the following weekends. Some of the units will be auctioned off at the event. Others will be available for purchase in their dealer networks.
Lauren Hodges, marketing manager, said they created a separate landing page for these limited-edition motorhomes (link and QR code attached). The link will give 360-degree interior tours of the two Encore models — 355DS and 375RB. Some of the features have high definition back up and side cameras, hardwood cabinet doors, solar privacy shades, custom ‘Bourbon and Bonfire’ stitching on the captain chair’s headrests, custom “Bourbon & Bonfire” light-up front grill, stargazing skylight and more.
This site was created by GOATS ONLY, the publicity team that works directly with Cole Hauser.Up until now Kaiser said they had to keep “pretty tight lipped” about the project but are now able to get the word out and are thrilled with the opportunity to highlight Coachmen and the community.
The link for the Bourbon & Bonfire Limited Edition motorhomes is https://coachmenrv.com/bourbonandbonfireedition.
The link for the Bourbon & Bonfire charity event is http://www.bourbonandbonfire.org/