Coachmen Industries Inc.’s All American Homes LLC subsidiary has adopted a new business strategy and will build residential subdivisions using its “system-built” homes.
All American’s first subdivision will be in Toledo, Ohio, and it will be called The Quarry. Working with a developer, All American will sell 58 lots and build homes, in the $199,000 to $350,000 retail price range, according to Steve Kerr, president of Fort Wayne, Ind.-based All American.
“We want to change the way our company is viewed,” Kerr said. “We’re known as an ‘on-your-lot’ builder and this is the first step toward building entire subdivisions, planned communities and other large home-building products.
“We plan to become more aggressive in the market and provide more opportunities for homeowners to enjoy the quality and cost advantages of systems-built homes,” Kerr said.
All-American, a modular homes builder, produces homes in a factory-controlled environment and then moves them to a building site for placement on permanent foundations where workers complete the building process.
Homes in The Quarry will be available in five floorplans ranging from 1,600 square feet to 2,400 square feet, including two ranch models, two two-story models and a Cape Cod model.
The retail price will depend on the amount of customization.
The first model home in The Quarry will be in place late this month and a sales center also will open at that time. A grand opening is scheduled for September.
G&K Builders of Holland, Ohio, will complete the on-site construction of the homes.
All American operates manufacturing plants in Decatur, Ind., Dyersville, Iowa, Milliken, Colo., Osage City, Kan., Rutherford, N.C., Springfield, Tenn., and Zanesville, Ohio.
The Coachmen subsidiary reduces construction costs 10% to 12% by building homes indoors in a climate-controlled environment with a longer construction season. Because of the more efficient method of operation, it can deliver a new home in as little as eight to 12 weeks.
Coachmen also builds motorhomes and towable RVs under the Coachmen, Georgie Boy, Shasta and Viking names.