The Go RVing Coalition apparently will not rehire J.D. Power and Associates for a follow-up consumer satisfaction survey because of worries about a possible conflict of interest.
The coalition’s concern is that an affiliate of J.D. Power and Associates might, in the future, become involved with an RV owners’ club organization that would compete against RV dealers in the sale of financing, credit-life and liability insurance.
The coalition asked for assurances that affiliates of J.D. Power and Associates would not get involved in an RV club program, but the market research firm has, so far, said it could not provide such assurances.
“If they would assure us that they would not form or affiliate with an RV club they would be back in the running,” said Jim Sheldon, chairman of the Go RVing Coalition Committee on Excellence, and special assistant to the chairman of Monaco Coach Corp. “But they have not said that.”
Letters were sent recently to 17 other survey firms soliciting initial proposals by the end of August, Sheldon added.
The coalition now hopes to narrow the field down to four to six finalists prior to the coalition’s meeting on Sept. 25 in Orlando, Fla.
It is hoped the finalists could submit detailed proposals prior to the late September meeting, which will occur during the Recreation Vehicle Dealers Association annual convention.
Until the controversy arose, the coalition was prepared to pay more than $400,000 to J.D. Power and Associates for a follow-up to the survey of RV owners that was conducted last year.