Coast #2Coast announced the debut of an innovative collection of housewares targeting the RV enthusiast that will be marketed under the Thousand Trails brand.

Called the Thousand Trails Open Road Collection, the line provides RV dealers with a curated selection of products from leading brands that enhance the active RV lifestyle, according to a press release. The program will initially consist of 280-plus products in kitchen, bedding, bath, pet, picnic and barbecue categories.

Thousand Trails, one of the most recognized and respected destination brands among RV enthusiasts, is well-known for its exceptional RV resorts and campgrounds. Combining the beauty and relaxation of a scenic nature preserve with resort-style amenities, Thousand Trails has served millions of families who embrace an active outdoor lifestyle, with more than 80 membership resorts in North America owned and operated by Chicago-based Equity LifeStyle Properties.

“We’re very excited to bring this important partnership to our dealers and their customers. Thousand Trails is so well know and admired, it is the ideal foundation to build this successful new category on,” said Steve Holt, vice president of marketing for Coast.

The program is being tested by market three high-profile RV dealerships in the Southeast during August and September, with point-of-sale merchandising that creates an attractive “store within the store.” Planograms are available in various configurations. In addition, the program features a 48-page retail merchandise catalog, and product, and tie-in promotions that allow dealers to reward customers with free camping for shopping the Open Road Collection.

Coast #1Among the products featured is an exclusive knife set from Henckels International. Called the RV Cuisinier Set, it features three essential knives, kitchen shears, sharpening steel and a roll-up chef’s pouch for easy storage. Ideal for the RV lifestyle, the set retails for $79.99 and is exclusively available from Coast as part of the Open Road Collection.

“Henckels is thrilled to be a part of this exciting new program, and we look forward to expanding our brand and products in the RV enthusiast channel,” said Jay Erskine of ZWILLING, J.A. Henckels.

Complete program details and pre-ordering will be available from Coast sales representatives during September, with initial shipments of the Thousand Trails Open Road Collection to begin in October. In addition, the complete plan-o-gram of the collection will be on display during Elkhart County RV Open House at the Husky Technical Center located at 524 Pine Creek Court in Elkhart.