Recreational vehicle and marine aftermarket supplier Coast Distribution System Inc., Morgan Hill, Calif., announced today (Sept. 27) that Jim Musbach is joining the company as its president and COO.
According to a press release, Musbach is filling two formerly vacant positions within the company and will be responsible for the strategic and operational leadership of Coast’s sales and marketing efforts.
Musbach, 56, previously served as president of Coast from 1994-1995. Most recently he served as executive vice president and general manager of Raytek Corp., a maker of perishable food control systems for the grocery industry, where he directed global operations for their portable products division.
Coast said that in his previous tenure, Musbach implemented the strategy of shifting the company’s product mix toward higher-margin and custom-manufactured private label products, a strategy Coast still employs today.
“We are pleased to welcome Jim back to Coast’s leadership team,” said Thomas R. McGuire, chairman and CEO of Coast. “Jim’s past experience as president of Coast, along with his experience in growing sales while streamlining operations at other companies, will serve us well as we continue our strategy of introducing new products and growing market share.
“Looking ahead to the second half of the year, Jim will help us navigate several short-term challenges we face from worsening conditions in the RV and marine aftermarket, which have suffered due to global insecurity and high fuel prices over the summer. As expected, and as a contrast to last year, we will not have any volume in the second half of 2006 from Katrina and other hurricane-related recovery demand.”