Consumer usage of parks affiliated with Coast to Coast Resorts was up by 24% in 2004 compared to the previous year.
The year-end report was presented to more than 200 resort affiliates during the company’s annual North American Outdoor Resorts Conference and Exposition, Jan. 23-25 at the Amelia Island Plantation near Jacksonville, Fla.
“Enrollments are a little down, but business and usage is up as much as 24% in terms of members wanting to use the product,” said Grant Miller, president and CEO of Englewood, Colo.-based Coast to Coast, a unit of Affinity Group Inc. (AGI), which provides discount camping opportunities to members at nearly 500 private campgrounds and RV resorts across the country. AGI is parent to RV Business and RVBUSINESS.com.
Miller was upbeat about Coast to Coast’s business and the company’s future. He said the increased utilization of Coast to Coast affiliates was fueled in part by last year’s unveiling of Tripsetter, the company’s online reservation service. Using Tripsetter, Coast to Coast members book online reservations at nearly 300 affiliated resorts and 185 Good Neighbor Parks.
“In our first year, we did 85,000 online reservations, which was just shy of 300,000 total camper nights,” said Miller, adding that about 55% of all Coast to Coast reservations are currently completed online.
Miller said Coast to Coast plans to generate additional business for its affiliates this year through stepped-up lead generation activities, including partnerships with dealerships and other retailers.
Coast to Coast memberships will also be promoted during an upcoming episode of “Today’s Family,” an educational television show broadcast on the ABC Family Channel and PAX-TV.