Denver, Colo., residents may begin noticing a stream of motorhomes and other recreational vehicles rolling into town this weekend in advance of the Colorado RV Adventure Travel Show — and they might be surprised at the age of the people who are driving them.

Once viewed as a getaway car for retirees, RVs are increasingly becoming the vacation investment of a younger generation, according to the Denver Business Journal.

The interest in the vehicles by parents in their late 30s and early 40s has driven increased sales — year-over-year registration numbers for fifth-wheel vehicle trailers were up 5.1% in Colorado through October — and should be apparent at the show that is slated to attract more than 19,000 people to the Colorado Convention Center from Jan. 7-10.

Jim Humble, general manager of Windish RV Center in Lakewood and Longmont, said the migration of younger families to RVs is driven by a resurgent desire for quality family time in a setting further away from their everyday lives. Not all start out with full motorhomes; some start with a pop-up and then move up as they find value in their investment.

“I think there’s no doubt it’s a changing of the guard,” Humble said, noting the success has led his company to open a third location in southern Colorado in the near future. “A lot of families are tired of cell phones and want to be able to have their kids do something different than just going to the mall on the weekend.”

The annual Denver RV show is one of 15 nationwide put on by Good Sam Enterprises LLC, and it is one of the best attended, said Vilma Fraguada, president of the company’s consumer division. Ticket sales are on pace to increase 8% to 10% over last year, she said.

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