> SUBSCRIBE FOR FREE! 

Consumers’ satisfaction ratings for their motorhomes has slipped a little lower but remains high, according to the consumer satisfaction survey conducted earlier this year by RoperASW for the Go RVing Coalition’s Committee on Excellence.
The results of the survey, which included as respondents the owners of 8,300 model year 2002 RVs purchased before July 31, were released Monday (June 9) during the Recreation Vehicle Industry Association’s (RVIA) Committee Week gathering in Washington, D.C.
The 8,300 consumers owned units built by 20 RV manufacturers that agreed to have their products evaluated as part of the study.
According to the survey, overall satisfaction with the RVing experience fell three percentage points this year for motorhome owners to 93% being “Completely/Very Satisfied” and “Somewhat Satisfied,” versus 96% in 2001.
However, towable RV owners maintained their satisfaction level at 96%.
RoperASW believes only changes of three percentage points or more are statistically significant.
In general, “The industry maintained the strong satisfaction levels that were attained in the previous study, conducted in 2001– all of which were well ahead of the baseline established in 1999,” according to Alan Piercy, spokesman for the RVIA.
Here are more of survey results:
• The RV owners’ likelihood to continue RVing remained at 2001 levels of 98% for motorhome owners and 99% for towable owners.
• Overall satisfaction with the RV product remained strong at 93% for motorhome owners and 94% for towable owners.
• Likelihood of purchasing an RV again remained stable at 72% of motorhome owners and 87% for towable owners.
• Overall satisfaction with the dealer, a new survey rating this year, came in at 72% for motorhome owners and 87% of towable owners.
• Overall satisfaction with the dealership sales process remained at 91% for motorhome owners and 95% for towable owners.
• Overall satisfaction with dealership delivery of new RVs remained stable at 86% for motorhome owners and 91% for towable owners.
• Overall satisfaction with the most recent RV dealership visit for service or repair stayed at 81% for motorhome owners and 88% for towable owners.
• Overall satisfaction with the last campground stayed at came in at 96% for motorhome owners and 95% for towable owners.
“The industry is to be commended for this effort, now in its third cycle,” said Go RVing Coalition Chairman Jim Sheldon, who also is assistant to the chairman of Monaco Coach Corp. “We will not be content with the status quo. Efforts will continue in all segments of the industry to raise the bar on consumer satisfaction in a collective effort to provide current and future RV owners with world-class RV travel experiences.”