Gary Mercer

Continental, a global supplier of systems, components and tires to automobile and truck manufacturers, has named Gary Mercer as Western sales manager.

According to a press release, Mercer will manage Continental’s aftermarket program for the traditional warehouse distributor network. Mercer will work with all of Continental aftermarket product lines including TPMS sensors and service parts, blower motors, fan assemblies, door systems, OE replacement parts, wiper blades, and brake system parts.

James McGonagle, head of aftermarket sales North America for Continental Commercial Vehicles and Aftermarket (CVAM), noted, ”We are thrilled to have Gary Mercer join our team as our Western sales manager. Gary has worked for more than three decades in the automotive aftermarket and has a great deal of executive and sales experience as well as a proven expertise in product categories closely related to our business. We welcome Gary to the team and look forward to his contributions.”

Prior to joining Continental, Mercer was the Western divisional sales director for Promax Auto Parts Depot and served as the director of sales and marketing for Best Brakes. He was also executive vice president at ABC Brakes, where he helped to develop the company’s corporate structure and marketing plan to help bring a new supplier to the automotive aftermarket.

Mercer holds the designation of Automotive Aftermarket Professional (AAP) from AWDA University and is an active member in the California Auto Wholesalers Association (CAWA).