Continental, an auto industry supplier and a provider of a camera system to the RV sector, announced it has named Denzel Lall as sales technical training specialist.

According to a press release, Lall will join Continental’s training team and be responsible for the organization, coordination, and execution of presentations and demonstrations for both existing and potential customers in the Western U.S.

Prior to joining Continental, Lall worked for Tirehub as a customer engagement specialist and Inside Sales Representative from 2018 to 2019. Before Tirehub, Lall worked as an Assistant Manager at Discount Tire for over four years, where he performed tire service and also provided technical training and guidance to customers and tire service technicians.

The release stated that Continental has a comprehensive training program in place that features a team of sales technical training specialists that conduct hands-on technical training at shops, customer facilities, trade shows, and industry events across the country.