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Southern Comfort Conversions Inc. today (Jan. 24) completed an asset purchase of White Pigeon, Mich.-based Centurion Vehicles, a licensed upfitter of Starcraft brand conversion vehicles.
According to Southern Comfort, the acquisition makes the Alabama-based company the nation’s largest OEM pickup truck, van and SUV customizer with projected 2006 sales of $80 million.
Southern Comfort said Centurion operations will be relocated to Alabama, adding 80 new jobs and increasing the company’s work force to 330. The White Pigeon facility will close immediately.
“As the largest customizer in the nation, Southern Comfort Conversions will be able to continue our exceptional growth and quality service to the nation’s automakers, dealers and customers,” said Rod McSweeney, chairman and owner. “We look forward to returning the Starcraft brand to its once grand stature.”
Southern Comfort said it will provide its engineering, production and business strength to the Centurion/Starcraft brands, while Starcraft maintains its established name and international distribution with conversion vans. Beginning in 2007, the brand name on the trucks and SUVs could be Southern Comfort, Starcraft, Centurion, or COBRA.
In addition, Southern Comfort is proposing to move to one of several locations under consideration in Alabama and will make the determination by July. Currently the company has operations in Trussville and Oneonta.