RumbleOn, an online powersports marketplace, announced the appointment of Kevin Cooper as director of specialty vehicles to support its planned expansion into the boat and RV markets.
According to a press release, the RumbleOn platform simplifies the buying, selling, trading and financing process with an efficient and scalable acquisition and distribution model with inventory and data centered around VIN. Cooper will spearhead plans for expansion beyond motorcycles later this year and into 2019, offering consumers and dealers the opportunity to create liquidity for their assets.
Prior to joining RumbleOn, Cooper most recently was the director of specialty vehicles for Manheim auctions, a division of Cox Automotive, where he was responsible for overseeing operations, sales strategy and marketing efforts across its 23 branded specialty locations. Before Manheim, Cooper spent six years with MarineMax Inc. managing used boat inventory in the Central U.S. region.
“The expertise that Kevin brings to RumbleOn will be instrumental in our strategic plan to expand into boats and RVs in the future. We are the platform for consumers to buy, sell, trade or finance motorcycles, and Kevin’s deep industry experience will help extend our strategic vision into new markets,” said Marshall Chesrown, CEO of RumbleOn. “With RumbleOn, we sought out to disrupt the way consumers buy, sell, trade and finance vehicles online, and we’re not stopping with motorcycles: we have our eye on new markets and an expert team to lead us there. Kevin will be a very important component of our continued success.”
“RumbleOn’s motorcycle customers have seen the speed at which they can sell their used powersports, or purchase the one of their dreams. This excitement shouldn’t be limited to just two wheels; we’re creating a vehicle buying and selling powerhouse for enthusiasts across the country,” said Cooper. “I’m honored to be a part of this industry-revolutionizing leader in the space, and to lend my expertise to continued momentum for the company.”
For more information on the RumbleOn marketplace, visit www.rumbleon.com.