High-end motorhome builder Country Coach laid off 100 workers Thursday (Sept. 4) with no plans to hire employees back, according to a company official.
TV station KVAL reported that the layoffs will mainly impact non-manufacturing jobs, according to Matt Howard, vice president of marketing and sales for the Junction City, Ore.-based company.
“It is our primary mission to keep Country Coach healthy,” Howard said. “These cuts, as painful as they are, are to help ensure our stability.”
The company announced plans to cut wages by 5% in April.
Country Coach has been in the RV business for 35 years and “wants to be here for 35 more,” Howard said.
He added the move is a reaction to the market, noting, “Our business is about in line with the rest of the RV industry.”