country-coach-logoLuxury motorcoach manufacturer Country Coach, Junction City, Ore., today (July 20) announced the creation of a partnership with Recreation Live LLC, an RV wholesaling firm. The new partnership has a goal of enhancing the company’s financial strength and collaborating on the establishment of Country Coach factory-direct sales, according to a news release.

The plan will include developing upscale factory-direct stores and service centers in key locations across North America.

Company CEO & President Jay Howard commented on the partnership: “As part of our factory-direct strategy, we continue to pursue better ways to serve our clients. This new partnership with the professionals at Recreation Live enhances our customer care offerings substantially by providing conveniently located and complete factory-direct sales and service.”

Howard also noted that both partners share the goal of establishing three new Country Coach factory-direct sales and service centers within the partnership’s first year. He also stressed that the partnership is an integral part of Country Coach’s reorganization plan, which is subject to court approval. The company intends to present its plan for approval by creditors before the end of the summer.

Dan Inman, president of Recreation Live LLC, an RV wholesaling firm with locations in Pompano Beach, Fla., and Schertz, Texas, shared his company’s readiness to contribute to the new partnership.

“Our shared goal is to complete the Country Coach promise of ‘The World’s Finest ‘by delivering a research, purchase and ownership experience second to none. We are ready to go to work,” said Inman, who spoke briefly with RVBusiness today while  en route to the Family Motor Coach Association (FMCA) Convention in Bowling Green, Ohio.

Jim Howard, Country Coach’s senior vice president of sales and service, emphasized the improved customer care benefits of the new partnership.

“A visitor to any Country Coach factory -irect location, whether in Florida, the Midwest, the Southwest or in Junction City, Ore., will experience a high level of care that extends far beyond the coach purchase. No matter the location, our factory-direct clients will have direct access to expert factory trained specialists and service technicians, as well as enjoying the collective support of the dedicated craftspeople that designed and handcrafted their custom motocoach.”