Country Coach Inc. founder Bob Lee has returned to being chairman emeritus and will continue as a special consultant to Country Coach President Jay Howard, the National RV Holdings Inc. subsidiary announced Wednesday (March 3).
Lee, 65, who founded Country Coach in 1973, had retired but returned to day-to-day responsibilities 18 months ago to turn the money-losing subsidiary around.
He served as president and then CEO since returning in September 2002, but now believes he can scale back, he said, because Country Coach has solid leadership and has successfully launched its Inspire-brand, entry-level, high-line diesel pusher, which retails for around $225,000.
“Though I will continue to work out of the Country Coach offices, I look forward to a little more time on the road with Terry, attending rallies and lending Jay (Howard) a hand where I can,” Lee said. “We have an excellent working relationship and I am extremely happy with the company‘s progress over the past year. I look forward to even greater success as our management team continues to design, build and service the world’s finest motorcoaches.”  
Going forward, Lee said, his focus will be product evaluation, sustained growth and, as always, customer relations.
Howard, a former SMC Corp., and Destinations RV executive, joined Country Coach as executive vice president during February 2003 and was promoted to president in October. Lee took the CEO’s title at that time.
In addition to his work at Country Coach, Lee has served as president of the Commercial Council of the Family Motor Coaching Association (FMCA) since 1999, as council vice president since 1990 and as a council member since 1984. Lee also has spent 14 years on the Board of Directors of the Recreation Vehicle Industry Association (RVIA) where he served two terms as secretary, six years as chairman of the National Show Committee and 10 years as chairman of the Western Show Committee.
In 2000, he was inducted into the RV/MH Heritage Foundation Hall of Fame in Elkhart, Ind.
Country Coach, located in Junction City, Ore., is a unit of National RV Holdings of Perris, Calif. Country Coach designs, manufactures and markets highline diesel Class A motorhomes under brand names Inspire, Allure, Intrigue, Magna, Affinity and Lexa, all built on its proprietary DynoMax chassis. The company also builds bus conversions marketed under the Country Coach brand.