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Motorhome maker Country Coach Inc., Junction City, Ore., has announced the addition of industry veteran Jim Howard as vice president of sales.
Howard will market the diesel-pusher lines produced by the National RV Holdings Inc. subsidiary, as well as a new gas line to be launched later in the year.
A co-founder of Destinations RV, an Oregon dealership, Howard has ample experience in handling Country Coach brands at the retail level, according to a Country Coach release.
Most recently, Howard was the Florida regional sales manager for Country Coach’s sister company, National RV, Perris, Calif.
“We’re looking to better support our customers with a broader distribution network and to better support our dealers with strategic plans for increasing turn and profitability,” said Bob Lee, Country Coach founder and president. “Jim has a keen sense for product innovation and with his experience in the wholesale and retail arena, he will be a great asset to the company.”
A resident of Eugene, Oregon since the early ’70s, Howard holds a Ph.D. in Psychology from the University of Oregon.