Keith Urban

To celebrate its 10th Annual Dealer Open House, THOR Industries Inc. announced its entertainment headliner will be 2018 CMA and ACM Entertainer of the Year and four-time GRAMMY Award winner Keith Urban. According to a press release Urban will take the stage on Sept. 24 to play at Thor’s private dealer event.

Urban recently completed his acclaimed “Graffiti U World Tour” which played to more than 1 million fans in seven countries on three continents, including sold-out shows in the United States, Canada and Australia. Besides four Grammy Awards, Urban has won 13 Country Music Association Awards, 11 Academy of Country Music Awards, four People’s Choice Awards and four American Music Awards.  He is also a member of the Grand Ole Opry.

“As we look forward to and plan for the 2020 selling season, our Dealer Open House is a great opportunity to reconnect and spend time with our dealer partners. We are excited to introduce our dealers to the numerous new and redesigned products we have from all of our operating companies,” said Bob Martin, president and CEO of THOR Industries. “In celebration of Thor’s 10th Anniversary Open House, we also wanted to provide a memorable experience for our dealers in recognition of the great work they do in supporting our products to retail consumers.”

The THOR Dealer Open House will be the inaugural event at the RV Hall of Fame’s new outdoor 600,000-square-foot exhibition space with new black top surfaces that will display over 530 units from THOR’s comprehensive family of brands. The 2019 event is the first time all brands will display in one location, including products from a European market leader and the newest addition to the THOR family, the Erwin Hymer Group.

The heart of the display is a new 22,000-square-foot pavilion that will serve as a central meeting space throughout the event. The highlight of the THOR Open House festivities will undoubtedly be the private performance by Urban, the release stated.

Keith Urban’s team added, “Keith is excited to perform at THOR’s 10th Annual Dealer Open House in Elkhart.”

If your dealership has not preregistered for the 10th Annual THOR Open House, visit www.thoropenhouse.com before the website closes on Friday (Sept. 13).  Additional event details will be shared to preregistered dealers via email.