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Covercraft announced the promotion of Noemi Gutierrez to the new position of general manager of special markets.

According to a press release, she will be responsible for the development and management of Covercraft’s OEM, specialty and private label business.

“Noemi has been an integral part of our specialty business and having her more involved from an operational standpoint will help fuel our expansion,” said President and CEO Mark Karross.

Gutierrez began her career at Covercraft as an order clerk in 1994 and has moved up the ranks to her present position.

“Noemi is an excellent example of how a dedicated and passionate person can develop and succeed within the culture we have at Covercraft,” said Karros. “Our company has a rich history of long-term employees and Noemi exemplifies that.”