“Crabtree is the top dealer in western Arkansas and will represent our network in the Fort Smith market. Bert Adams is third generation and they’ve been in business since 1950. They exemplify the dealer we want as a member partner in the cooperative,” said Corey Ruzicka, executive director of Priority RV Network. “They have all the major brands, a huge parts and service department and a 40-spot RV park for customers. We’re so fortunate to have them on board.”
“Crabtree will help us with another record breaking year in sales and profits. Bert and his team do a great job serving RV consumers in Arkansas. They’ve been doing this for an astounding 65 years,” said Michael Peay, president of the Priority RV Network and Holiday World of Houston, with Texas outlets in Dallas, League City, Willis and Houston along with a store in Las Cruces, N.M.
The network now consists of 61 dealership groups with 103 locations nationwide. In return, the network obtains products such as retail financing, parts and accessories, finance and insurance, and other products in bulk purchases. Priority RV Network dealers estimate selling more than 50,000 new and used RVs, and generating more than $2 billion dollars in sales in 2015.
“All dealers are equal partners and have access to the financials showing where each penny is being spent. The dealers run the network,” said Ruzicka, adding, “The Priority RV Network provides the RV consumer with more service bays when traveling, and more products and choices. With our reciprocal emergency service agreement with the RV Care Network in Canada, Crabtree adds another service location to 163, the most in North America. To get emergency service and sale prices in our Priority parts stores, you don’t need to buy a membership card.”