CrossRoads RV experienced a significant increase in sales and new dealers at the recent RV National Trade Show in Louisville, Ky. The company far exceeded all projections and signed on three times more new dealer locations than last year’s show, according to a news release.
“The overwhelmingly positive response to our product line up was awesome,” said Nate Nickell, CrossRoads vice president of sales and marketing. “Even with the tremendous amount of orders, our proactive decision to increase production throughout this fall, while other companies were playing defense, will allow us to keep our commitment to dealers of a 4-6 week lead time. This increase in volume also allowed us to keep valuable members of the team in place who are committed to improving our current products and remain focused on innovation. The sales force has identified the top dealers in North America and is doing what it takes to earn their business.”
The company now has six facilities in operation and has steadily been increasing the number of units produced each day.
The team’s efforts through the second half of this year were evident, as the company introduced five new or redesigned product lines and had 24 new floorplans on display at the show, he said.
CrossRoads’ new ultralight SlingShot travel trailer line (shown at left) made its debut at the show and was a huge success, Nickell said.
“Our determination to build a trailer geared toward today’s smaller tow vehicles has resulted in the lightest full-size travel trailer, per square foot, in the industry,” noted Rudy Boals, one of CrossRoads national sales and product managers.
SlingShot features an upgraded interior with Azdel SuperLite composite sidewalls, roof, interior walls and floors and is available in six 21- to 29-foot floorplans, all with slideouts. The 29-footer has a dry weight of 3,600 pounds. MSRPs from $20,000.
Dealers also responded favorably to the re-designed Sunset Trail product line, which now includes expandable floorplans, and to the higher-end Seville and Kingston, with the number of orders more than doubling over last year.
Nickell continued to praise his team, “you don’t achieve these types of results by laying off good people and waiting for sales to come to you. Rudy hired National Salesman Tim Dennig to put more focus on lightweight products, and the addition of Regional Sales Manager Matt Popovic has done the same for the Seville and Kingston fifth-wheel brands. Matt and Tim bring over 20 years of experience to CrossRoads RV and hiring these two industry veterans is just another example of the bold moves we made to ensure these outstanding Louisville show results.”
Twelve new Cruiser and Cruiser CTX floorplans were also introduced and four Zinger floorplans now offer outdoor kitchens, both received positive results contributing to CrossRoads RV’s success at the show. Nickell concluded, “What more can I say … our product lines are dialed-in and the dealers have responded with orders.”